After doing my branding with the Motto agency and learning all the things that really make a great brand stand out, I felt the need to come up with a website that not only represented my work well, but also the type of person that I am. As I started to tap into the things that I am attracted to, that represent me and that help me get by everyday, I used my phone to take photos of my inspiration, I blogged those here. In order to really grasp the vision that I wanted and translate that into something that made sense, I worked with Brooke Boiling, an amazing web designer who was able to put all my vision into this new website.

My first step was to give Brooke an overall vision of what I had in mind, so I went back to my branding stradgety and read the notes from it. One thing that really help me was to make a list of 5 words that I want my clients to feel when they experience my brand, which were:

Vibrant, energetic, global, ethic and earthy. As I mentioned before, I went on a rampage to find inspiration at places that I could see my photography being reflected, I specifically tried to look for brands that were NOT related to photography, to name a few places where my inspiration came from Anthropology, the World Market & Earthbound. Below is an example of how the photo was an inspiration to come up with one of the menus:

I have to say that I am attracted to things with a lots of textures, specially if they reflect nature like colors. Part of why I love nature colors is because I want my photography to reflect very natural expressions in people and that to me tied the whole concept together, here is the before and after home pages:

I’m a Rihanna fan and from her CD cover I found this font that totally inspired me:

Here is how we incorporated a similar font look:

This is how my galleries used to be displayed, although it looks nice and simple, there is nothing too special about it…

New gallery display…it actually scrolls when you place the mouse right on it–we also decided to keep the galleries short, simple and straight to the point.

We also decided to add the video that was produced a few months ago by Encore Video Productions, so we ended up having two parts of it, the introduction and “behind the scenes” which is the actual interview!

Lastly, we added the new Facebook feature, where my visitors can actually comment right on the website! Check it out:

We are very excited to officially launch our NEW SITE!!! I have to mention that I am incredibly thankful for so many people that have been always there to listen to my crazy ideas and help me accomplish them. Thanks to the support of my husband who continuously is there for me in many ways, mom, dad, my brother ( who by the way is an amazing assistant!). Also, thanks to the clients who took part in my branding process: Stephanie Sisson, Debbie Debicella & Jessica Durivage. Thanks again to everyone who knows me and gives me words of encouragement! May God bless you and I hope this give you an insight as to how this was all put together!

Paula!