Its 5:30 am and I just had to get up off the bed and write. I got up to blow my nose, it was so stuffy since the whether is changing, and as soon as I get back to bed, my first thought is…My logo. Well, forget about sleeping anymore, this is the most difficult thing to think about at this hour of the day, so here I am writing my heart out and making delicious rolls for breakfast!. Back to the logo experience, it has been all over the place, its kinda like I am walking on a long road and keep getting off at various stops not knowing where to go. I have to admit that the logo aspect of my business is just not there yet. Its really such an important part of the brand, and I’ve never felt that my logo represented me well at all. The logo itself has changed many times, why? Because I don’t know what it is that I want. I am admitting it and being 100% honest because I want to do this the right way, its just common sense. If you have a problem you have to accept it first in order to overcome it. So, with that being said, I am on a logo quest for something that fits me. If you’ve been following the blog, you’ll know that I am going through a branding strategy with the Motto agency. Well, last week they delivered my positioning report…and ohh boy! Guess who the whole report revolves around…?? me, and not really the business itself. That’s where i’ve been wrong this whole time…trying to come up with something that would fit the business, instead of being myself and translating that into a brand. It feels like a vail has come up from my eye gaze and I can see…I see myself creating something and who I am all the way. Here is the interesting thing, knowing what my past/current clients think of me as a person, probably has a lot to do with what my logo needs to be like, here are couple of words that would describe me undoubtedly.
Fun, vivacious, down to earth, colorful, sassy, feisty, ethnic, global ( I love that one), flare, salsa, hot pepper ( here we go again!), fun, genuine, transformational, blossoming, out of the box & outgoing. When I heard these words, I was an awe because these people were able to say so many accurate definitions of me. I realize that that’s what my logo needs to be all about, the fun Paula, the sassy Paula, the global Paula, and specially the ethnic part of me. So with that being said, I know for sure that I won’t be having any odd /non related items to hopefully a new logo. Yes, I will probably want something else that I have currently, simply because it doesn’t describe me as a person. So, this quest continues…Here are my last 2 logos:
So, I’ve used the logos above for about 6 months each, again, I’ve been a lost sheep, but now I have direction… I think that the second one is closest to the descriptions/feedback that I got from past clients. Probably without the butterfly…I am taking all objects that aren’t adding value out. Now, I’d like to ask my readers what you think, if you know me, if we’ve talked, if I’ve ever taken your picture, tell me…what do you see me as? What do you think fits my personality more? I will keep digging deep down inside of me and coming up with a concept that describes who I am right off the bat. Thank you for reading, now please take a minute to comment! I am counting your voice…!
God bless you!
Paula!
